![Got NotBeef? NotCo Bites Back after Alpro Launches Not M*LK - vegconomist - the vegan business magazine Got NotBeef? NotCo Bites Back after Alpro Launches Not M*LK - vegconomist - the vegan business magazine](https://vegconom.de/vegconomistcom/wp-content/uploads/sites/3/1643742784513.jpeg)
Got NotBeef? NotCo Bites Back after Alpro Launches Not M*LK - vegconomist - the vegan business magazine
Talon_IE on Twitter: "SHHHH…this is not Milk 🤫 @Alpro latest #OOH campaign reminds audiences of their new chilled-milk alternative. Great work with @Danone @zoodigital @jcdecauxireland @globalire This campaign was planned & bought
![Alpro on Twitter: "When we say 'plant-based alternative to milk' we know that you know it's not milk. It's simple, it's open, it's honest, it's language that we all understand. So why Alpro on Twitter: "When we say 'plant-based alternative to milk' we know that you know it's not milk. It's simple, it's open, it's honest, it's language that we all understand. So why](https://pbs.twimg.com/media/EydIU4QWQAIk0cb.jpg)